Press advertising

[kirmingtonuser]

Eastern are not known for spending hugely on advertising, so it was interesting to see that they have paid for 1/6 page in 30th July issue of The Spectator.
The advert is headed 'Eastern Airways Suits Business' and highlights the fact that up to 4 daily departures allow same-day return journeys.
Other aspects of their full service are mentioned. Strapline - why fly any other way?
Quite a shrewd choice. The advertising will enjoy lengthy exposure
in dentists' waiting rooms!

[tugman]

As far as I am aware "The Spectator" is available free on Eastern Airways flights from HUY to ABZ. Part of their flight literature.

[kirmingtonuser]

Eastern Airways. A Superior Model.
That is the theme for today's advertisement on page 23 of The Spectator.

[kirmingtonuser]

It is interesting to note that Eastern continue to advertise in The Spectator following the franchise arrangement with Flybe.
This week, the advert appears on page 24 as Flybe operated by Eastern Airways.
The heading is 'Flights Suit Business'. It highlights the fact that complimentary drinks and snacks are only available on Flybe flights which are operated by Eastern. It also stresses high frequency, day returns, seamless connections and executive lounges.